So…I was walking through my local town centre in Enfield in early June and I saw this campaign in the window of the local Body Shop…
Another campaign for #teambrownbeauty!
I didn’t know who the striking model was but putting the question out there via social media soon identified the beauty. It is (Jamaican born – whoop!) Racquel Smith, one of the models who was a part #teamnaomi on last year’s season of The Face UK.
Racquel was pipped at the post in securing the grand prize, but she has gone on to build her career aside from the show.
Racqhel was the face of the brand’s Instablur campaign in the UK.
Described as an 5 in 1, universal face perfector, Instablur claims to blur imperfections, giving a flawless photo-perfect skin in an instant!
The product was launched with the hashtag #NORETOUCHTBS and the campaign was accompanied with the strapline ‘Me…Retouch Free’.
I asked The Body Shop’s International PR team why they selected Racquel to front the campaign and they said;
‘Our Instablur campaign, #NORETOUCHTBS, was all about building confidence in women without the need to hide behind filters or re-touching. With that in mind, we choose three models that represented the diversity, self-confidence and spirit that The Body Shop believes true beauty is all about.’
Racquel’s beauty, energy and dynamism were perfect for this campaign – she definitely needs no filters.’
-The Body Shop.
Good on you The Body Shop! I hope that more brands follow suit!
The launch was also accompanied with a professional make-up shoot featuring models and make-up artists from the stores.
#brownbeauties Bella and Monica were given a makeover by members of The Body Shop’s staff.
Watch the behind the scenes video…
I tested Instablur* and was very impressed with the shine control and the priming properties.
The product has a thick, gelatinous consistency, so don’t use too much as it can coagulate and clump together.
Don’t expect it to ‘blur’ deep pigmentation imperfections – it won’t, but it did provide an even base and is perfect for those no make up days.