The business of beauty…is BIG!!
As, I stated in my last post, recent market figures value the British beauty industry at £17 billion!
The industry is always evolving, product innovation is at its highest and this is no longer restricted to the major brands.
Many of the brands that have now attained cult status were started by passionate individuals, often at their kitchen table… many of these entrepreneurs are women!
Think Liz Earle (co-founder of the now global beauty brand, that was sold to Avon for an undisclosed sum (read: millions!),
Vanita Parti, the founder of Blink Brow Bars, who made the ancient Indian art of threading available to all…
…and Sharmadean Reid, the founder of the nail empire WAH London. On August 1st 2009, WAH Nails opened its doors in the East End of London to a rapturous reception from the press. A trickle of nail art fans turned into a flood of customers as they became the go-to salon for fashion forward nails. Other locations, books and celebrity collaborations soon followed suit and Reid has just launched a range of nail art products and tools that are available exclusively at Boots!
All of these ladies are trailblazers who have changed the face of the British beauty industry and are synonymous with the creativity and business savvy that British Women possess.
So, what does it take to join the rank of a beauty entrepreneurial powerhouse? How do you get your product in front of the buyers? How do you spot a burgeoning niche? How do you turn pennies into millions of pounds?
Join me at Enterprise Nation’s first event ‘for ambitious entrepreneurs in the cosmetics industry’ next week Wednesday to get your questions answered!
The event is called The Beauty Exchange and I will be speaking alongside a host of beauty experts and leaders – to help you to navigate and conquer the beauty market! Check out my business tips here!
The key-note speaker is the awesome Jo Malone – it is an awesome privilege to be sharing a stage with her!
Make sure that you attend the glean the nuggets of her vast beauty business wisdom!
I of course will be talking about beauty for the Multiethnic Consumer – the needs of this consumer group and the business opportunities!
I am extremely grateful to Emma Jones, founder of Enterprise Nation (and one of 8 co-founders of StartUp Britain: the national campaign to encourage more people to start a business and support existing businesses to grow) for giving me such an outstanding platform!
I am really encouraged by the change that I have witnessed with regards to beauty for the Woman of Colour since I started my blog 3 years ago!
The mainstream industry is finally taking note of the issue…
…more and more brands are producing products that cater for all women AND feature these women in the media communications to support the products..
…and more and more of YOU are taking the plunge to turn your dreams into a reality!
I am convinced that the British equivalent of Lisa Price, founder of Carol’s Daughter, who created a line of products that met the needs of the African-American woman but that is now enjoyed by millions of women across the globe.
The beauty industry is exciting, dynamic and lucrative! Book your ticket today to be a part of this amazing day!
I look forward to seeing you there!