One of the newest cosmetic brands on the market is the Canadian brand COVER FX.
The brand launched in the UK, exclusively in Harvey Nichols and is now also available at House of Fraser. A friend of mine had a consultation at the Harvey Nick’s counter in London and was VERY impressed with the end result, so I was keen to try out items from the range for myself.
Founded in 2000 by Lee Graff, a Corrective Makeup Specialist with over 25 years of industry expertise. Lee began the development of COVER FX together with Chemical engineer Jenny Frankel and leading dermatologist Dr. Neil Shear.
COVER FX Skin Care Inc. develops skin care powders and creams for men and women . It provides water-based foundations, mineral powders, bronzers, and lip protection products, as well as application tools for dark under-eye circles, blemishes, and redness. If you are in need of extra coverage to conceal a skin condition or scars from previous skin traumas, this is a brand that could meet your needs. It will even cover tattoos!
Lee states on the company website:
“As a camouflage specialist for over 25 years, I’ve taught patients to use makeup to effectively cover rosacea, acne, scars, and many other imperfections. I encourage you to take control of your appearance to enhance your self esteem and confidence to face the world. My dream was to help men & women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skins and achieve a perfectly natural, flawless effect.”
I was sent a selection of products from the lovely people at COVER FX UK – so I will split this review into two, I will be reviewing two of the items in this post: the Skinprep FX Nourishing Foundation Primer & Anti-Aging Serum and the Total Coverage Cream Foundation, SPF 30.
I will then review the remaining products and the marketing support in a post next week!
Something for you to look forward too!
Skinprep FX Nourishing Foundation Primer & Anti-Aging Serum
Primers are an essential part of my daily make up routine. I find that it really does make a difference to the longevity of my makeup. I currently use Avon’s Magix Face Perfector, which is brilliant.
The Skinprep FX primer (£22) claims to:
- Hydrate and smooth the skin to blur the appearance of fine lines and pores, facilitating the blending and extending the wear of foundation
- Be suitable for all skin types, especially Normal to Dry
- Be suitable for sensitive skins and paraben free, oil free and fragrance free
It is a clear gel formulation, which is very different to the primers that I am used to using, which are a silicone based, creamy texture, however I found that upon application the Skinprep primer dried quickly and did produce a smooth, velvety base upon which my foundation could be applied. The gel formulation would really work well with all skin tones, as I know that some people can find that the white, silicone based formulations of typical primers can leave a residue on the skin. I felt that the primer performed well when used in conjunction with the Cover FX Cream foundation, but to be able to give a more objective review I will wear it with my usual foundation and report on the performance in my next post!
Cover FX Creme Foundation
The Cover FX range has an extensive selection of shades for all skin tones which is coded by a letter to denote the tone and a number to denote the shade (a small number of the available shades are shown below).
There is also a handy shade selector online that suggests the right colour based on MAC and Dermablend shades.
I am shade B35. The creme foundation comes in a handy compact, not dissimilar to the MAC Studio Fix compact, however for the £37 that the product costs I think the quality of the packaging lacks a premium look and feel.
It is not a compact that I would flaunt at all!
The creme is thick, but not at all heavy and it blended well. I do not suffer from any serious skin concerns, but I do have a few pigmentation marks that I like to cover.
I initially used the sponge that comes with the compact to apply the foundation but the product was too dense for the sponge and it dragged my skin, so I decided to use my fingers instead. This enabled me to blend the product and to build it up where need, but due the consistency of the product it took quite a long time – so this would not be a product to use when you are in rush!! Once it was blended in, I was happy with the colour match. The finish was a tad on the shiny side, but I took the shine down with a touch of powder.
Colour Match: 8/10
Coverage and Wear
The foundation is for a full coverage, but it is light and did not look mask like at all…however, the foundation did transfer when touched thus touch ups were required. I was impressed with the fact that shine was kept at bay – and I love that fact that the SPF is so high! Many women of colour fail to take adequate defense against the sun and harmful rays and this is an easy way to make sure you are fully protected.
Coverage and Wear: 7/10
I will be covering this in a future blog post so watch this space!!
Have you tried this brand… do let me know what you think!