New Season #brownbeauty! A review of the AW14 campaigns: Part 3! The Beauty Set!

Here is my final instalment of my review of the Fall/AW14 campaigns featuring stunning women of colour! It is time to focus on the beauty collective!

Lupita Nyong’o for Lancôme

When it was announced earlier this year, that Lupita Nyong’o was to become a Lancôme Ambassador, the social media sphere erupted with joy! It was fantastic to see her Visionnare campaign hit the UK press and being featured in-store in September.



Although some feared that Lupita’s beauty was being overly fetishised post her Oscar win and wondered if the interest in her ‘look’ would dissipate as a passing fad, happily this does not seem to be the case. I believe Lupita has caught the hearts and minds of many across several industries and she is respectfully lauded for internal and external beauty – a feat that she worked incredibly hard to accomplish.

Her latest campaign, for the brand’s L’Absolu Rouge lipstick range was unveiled last week.

Lupita Nyng'o shot by top fashion photography duo Mert Alas and Marcus Piggott.

Lupita Nyong’o shot by top fashion photography duo Mert Alas and Marcus Piggott.

Joan Smalls for Estée Lauder

Joan Smalls continues her fruitful relationship with Estée Lauder. She fronted the campaign to launch the new Perfectionist Youth Infusing Makeup, which arrived on counter late autumn.

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I have been testing the foundation over the past few weeks and will be reviewing it on the blog very soon!



L’Oréal Paris Color Riche Collection Exclusive Pure Reds

When I wrote my review about the launch of the L’Oréal Paris Color Riche Collection Exclusive Pure Reds in September, the supporting media campaign had yet to be released. Below if the creative and the final UK edition of the TV ad to support the lipstick.

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Featuring a number of the brand’s global ambassadors, the advert showcases how the right red can look spectacular on all skintones! This lipstick has become one of my favourite products and I selected it feature in the latest issue of Blackhair magazine as one of my top products of 2014!


Boots No7

Powerbrand No7 by Boots launched its revolutionary Match Made Lipstick Service in September. The No7 Match Made story began in 2012 with the No7 Match Made Foundation Service which you can read more about here and now the Colour Scientists at No7 developed 43 new super-flattering No7 Match Made Lipstick colours that have specifically been created to complement specific skin tones.

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Check out the online shade selector – it is quite fun to play with!

The supporting ad is just as fun and uplifting, featuring an array of beautiful women!

MAC Heirloom Mix Makeup Collection

MAC presents a new festive collection for the Christmas season of 2014 – the Heirloom Mix Collection. MAC mixes its traditional colours with a touch of aristocracy and introduces the MAC Heirloom Mix Holiday 2014 Collection. The limited edition collection offers shimmering shades of colour, perfect for the Holiday season, and enough to make you swoon. The collection certainly is regal, romantic, and daring, and has the sophistication associated with royals and the charm of every woman.

Below is the campaign – unfortunately, I couldn’t source the names of the models, so if you know…do let me know!
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Dolce & Gabbana Skincare

I am squeezing this campaign in as it officially launched in the tail end of June..so it is not quite an AW14 launch..but I just couldn’t resist in sharing the beautifully crafted creative. The brand created a skincare line with P&G Prestige, the corporation behind its bestselling fragrances and make-up, to offer its customers a new way to achieve a healthy, just-holidayed glow.

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The ultra feminine imagery features models Anais Mali, Kate King and Fei Fei Sun.

At the heart of the line is the Gold Flavo-Silk Tricomplex, a naturally-developed complex included to deliver the smooth, plump and healthy-looking skin that the Dolce & Gabbana girl is best known for and that Creative Design Director of P&G Beauty, our very own Pat McGrath creates seasonally with dewy foundations and pretty blushes and highlights at the fashion house’s shows.

Watch the video of the vision behind the line here!

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