Last month ago I was invited to attend MIZANI UK’s 10th Anniversary celebration at the L’Oreal head office in Hammersmith.
The brand has grown from strength to strength since its British debut in 2005 and the landscape for Afro hair care has transformed dramatically in this time too! I remember when the brand was first launched – there was really nothing like it in the UK -a premium brand for the Woman of Colour! Little did I know that I would be working with the brand once I started this blog! Mizani UK and the Unleashed Potential team that look after its PR, have supported my blog from the get go, be it through giveaways, covering the L’Oreal AFRO Look Awards, product samples to test and the opportunity to attend the press events for the unvieling of the UK brand ambassadors Shingai Shoniwa and Beverly Knight!
We have come a long way baby!
Prior to finding out more about the brand’s journey to date, the guests had the opportunity to network and sample the delightful cupcakes and nibbles…
…and be treated to a manicure from the Essie team!
The evening was formally opened by Sharleen Hunter, the director of Unleashed Potential, who then welcomed award winning stylist Charlotte Mensah , to the stage, whom demonstrated how to achieve a straw set on natural hair. She mentioned that ‘setting’ has seen a resurgence as it is a great way to achieve lush curls on natural hair.
We then heard from Jessica Osunsami, the MIZANI Brand Manager, who shared a video showcasing the brand’s history…
…and introduced the latest product to join the portfolio, the 25 Miracle Milk (RRP £16.45).
Cocktailing nourishing Coconut Oil with cuticle protecting Xylose technology, this ultra-moisturising formula works for all hair types and styles – whether you are rocking your natural curls, hair extensions or relaxed tresses. The benefits that the products boasts are:
1. Nourishing leave-in treatment
2. Lightweight moisture
3. Controls fly-aways
4. Reduces dryness
5. Conditions natural hair
6. Hydrates relaxed hair
7. Helps keep hair moisturised while transitioning from relaxed to natural
8. Helps restore softness
9. Gives a silky feel
10. Helps protect from breakage
11. Helps prevent heat damage
12. Helps prevent damage from brushing or combing
13. Helps prevent split ends
14. Helps seal the cuticle
15. Helps even out porosity
16. Improves manageability
18. Helps control frizz
19. Makes blow-drying easier
20. Adds shine
21. Refreshes style
22. Primes hair for heat styling
23. Adds smoothness
24. Instantly enhances wet or dry hair
25. Ideal cutting lotion (for use in-salon)
And as if these benefits weren’t enough, 25 Miracle Milk is free from parabens, salt, drying alcohols and mineral oils. It is available from MIZANI appointed salons and stockist nationwide from September 2015. I am currently testing the product and will give you my verdict very soon!
After the big reveal, the attendees had the opportunity to have a hair consultation with the MIZANI hair specialists…
So good to see you all!! Thanks for having us @mizaniuk! By @afroblush "Lots of love to @mizaniuk for a fun and informative evening. Really glad to bare witness to Mizani's growing success. A well deserved achievement to a brands that's always innovating its products, campaigns and engaging with its users #MizaniCurlPower @beautypulselondon @dijasworld @patentpurplelife"
Here’s to another 10 years of brand innovation and service to the Woman of Colour!